2 articles per month – long, 1000 words, quality reading. (minimum)
Include your home care agency’s community outreach and internal news.
5 posts per week to FB,Tw, Li, Pi
1 monthly e-newsletter
Advertise on FB with “Promote My Page” until you have min 1000 likes. Go for 10K.
Put at least 2 videos per month directly on FB. Make them or pay for them.
Weekly contest – simple.
Engage on FB with your local community. Answer questions, watch for people contacting you.
Get links TO your website on other local sites.
DO THIS FOR 6 months to 1 YEAR, and then cut advertising expenses and just do the content. You will ALWAYS need more content.