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Video Replay: Can a Home Care Agency Really Generate Leads via Facebook?

We hope you enjoyed our webinar!  Here’s the replay and the slides.

 

 

Is it Possible to Generate Home Care Leads Using Facebook?
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View the Slides on Slideshare:

Slides Outline:

Can a Home Care Agency Generate Leads from Facebook?
Valerie VanBooven RN BSN
LTC Expert Publications Copyright 2016-2017
888-404-1513
LTC Expert Publications
Home Care Content
Home Care SEO
Home Care Websites
Home Care Social Media
Home Care Video
The Bottom Line for Marketing
In-Person Networking/Direct Referral Marketing

Online Marketing
Where Do Leads Come From?
In-Person Networking/Direct Referral Marketing

Online Marketing
Where Do Leads Come From?
In-Person Networking/Direct Referral Marketing

Online Marketing
Google

Do You Need Google?
You need MORE content on Google. (your website/blog)
You need to be seen/listed on other websites local to you.
You need to combine your in-person networking with your online marketing.
What Facebook Wants.

What Facebook Wants.
What Facebook Wants.
What Will You Guarantee?
Facebook is not an “Alternative”, but an “Addition To”…..
1000 Likes Minimum (10,000 if you can get it)
Daily Content (from your website and from other websites)
Boost posts
VIDEOS!!!!
Contests
Be Consistent

Facebook and Video
Google and Video
Facebook and Video
Methodology
2 articles per month – long, 1000 words, quality reading. (minimum)
Include your home care agency’s community outreach and internal news.
5 posts per week to FB,Tw, Li, Pi
1 monthly e-newsletter
Advertise on FB with “Promote My Page” until you have min 1000 likes. Go for 10K.
Put at least 2 videos per month directly on FB. Make them or pay for them.
Weekly contest – simple.
Engage on FB with your local community. Answer questions, watch for people contacting you.
Get links TO your website on other local sites.
DO THIS FOR 6 months to 1 YEAR, and then cut advertising expenses and just do the content. You will ALWAYS need more content.

It’s all about LOCAL.
More content
Get links on LOCAL websites that link back to your website.
Engage with Facebook
Video, video, video.

LTC Expert Publications
Home Care Content
Home Care SEO
Home Care Websites
Home Care Social Media
Home Care Video

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Valerie VanBooven RN BSN, Co-Owner LTC Expert Publications

Valerie VanBooven RN BSN, Co-Owner LTC Expert Publications

Valerie VanBooven RN BSN has been helping home care agencies navigate the online marketing world since 2008.
Valerie VanBooven RN BSN, Co-Owner LTC Expert Publications

1 Comment

  1. Erwin McClain on October 13, 2016 at 5:43 pm

    Awesome content



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