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Video Replay: Social Media Success Formula for 2017- Home Care Leads in 90 Days or Less

If you missed our weekly Facebook Live at https://www.facebook.com/ltcmarketingu – below is the replay. Long video, but worth every minute!

 

 

 

 

Social Media Success Formula:
Proven Strategy To Get More Home Care Clients And Caregivers In 90 Days Or Less
Valerie VanBooven RN BSN
LTC Expert Publications
888-404-1513
LTCSocialMark.com
Agenda
Understanding Online Marketing in 2017.
What Google Wants vs What Google Gives Us.
Where do leads come from?
Content and Your Company News – More Important Than Ever.
What Facebook Wants.
What Does it Look Like When FB Works?
FB In-Depth
Case Studies
Methodology
QA
LTCEP Team Members

In most cases:
Your LOCAL SEO/web developer/content manager DOES NOT understand the home care market, the home care target market, or the needs of the 50 year old adult child of the aging parent.
LTC Expert Publications
Home Care Content
Home Care SEO
Home Care Websites
Home Care Social Media
Home Care Video
Where Do Leads Come From?
In-Person Networking/Direct Referral Marketing

Online Marketing
Where Do Leads Come From?
In-Person Networking/Direct Referral Marketing

Online Marketing
HOW?
Google
(Yes, But 2016/2017
…meh.)
What Google Wants.
What Google Wants.
What Google Wants.
What Google Wants.
SouthFlorida.ApprovedSeniorNetwork.com
In Summary, Do You Need Google?
You need MORE content on Google. (your website/blog)
You need to be seen/listed on other websites local to you.
You need to combine your in-person networking with your online marketing.
Your Company News Matters!
Google and Facebook WANT NEWS.
How to write company news the EASY WAY.
6 Easy Words+ 1 Photo= Content
Who
What
Why
When
Where
How
Who
Who is this paragraph about?
Who is in the picture?
Who was part of the presentation?
Who organized the event.

Example: Mary Smith, a Registered Nurse from ABC Home Care, was our presenter today at the third annual Yo-Yo Fest.
Where
Where was the event?
Where was the speaker?
Where will the event be held next year?

Example: The event was held at the Convention Center. The speakers were located in the auditorium.
What
What was the presentation about?
What was the name of the presentation?
What was the event about?
What happened at the event?
What would be your recommendation for attending in the future?

Example: Her presentation, “Avoiding Senior Falls in the Home” was a huge hit with all of the attendees. We were all attending the Yo-Yo Fest to learn more about keeping seniors safe.
Why
Why was this event important?
Why did you attend?
Why did other seniors attend?
Why does this event happen each year?
Why should people attend next year?

Example: The Yo-Yo Fest is held each year as an effort to educate seniors and their families about in-home safety. We were at booth #43. Our objective was to let seniors in the Yo Yo area learn more about the services we provide and how we can help keep seniors safe.
When
When was the event held?
When will it be held again?

Example: The Yo Yo Fest was held this past weekend on July 31. It will be held again next year in August. Watch our website for times and dates. Hope to see you next time!
How
How do you get to the convention center?
How much does it cost?
How do people get more information?

Example: The convention center is at 123 Main Street in West Winnamucca, NV. The event was free for everyone. Seniors and families can get more information by contacting the West Winnamucca Senior Center at 555-555-5555
Putting it all together….
Mary Smith, a Registered Nurse from ABC Home Care, was our presenter today at the third annual Yo-Yo Fest. The event was held at the Convention Center at 123 Main Street in West Winnamucca, NV. Mary’s presentation, “Avoiding Senior Falls in the Home” was a huge hit with all of the attendees.
We all attended the Yo-Yo Fest to learn more about keeping seniors safe. The Yo-Yo Fest is held each year as an effort to educate seniors and their families about in-home safety. We were at booth #43. Our objective was to let seniors in the area learn more about the services we provide and how we can help keep seniors safe.
The Yo Yo Fest was held this past weekend on July 31. It will be held again next year in August. Watch our website for times and dates. Hope to see you next time!
The event was free for everyone. Seniors and families can get more information by contacting the West Winnamucca Senior Center at 555-555-5555
What Facebook Wants.
Facebook is not an “Alternative”, but
an “Addition To” Google…
1000 Likes Minimum (10,000 if you can get it)
Daily Content (from your website and from other websites)
Boost posts
VIDEO
Contests
Be Consistent

What Does It Look Like When Facebook Works?
Facebook In-Depth
FB as Community Outreach
FB Basic Content Needs
FB Advertising

Example Objectives for Senior Care Businesses:

Drive LOCAL traffic to your website
Build your LOCAL email list
Build LOCAL brand awareness
Improve Customer Service
Engage More LOCAL Leads/Inquiries
Facebook Advertising- 3 Phases
Build your fans/ audience in your local area. 1000 likes min.
Boost selected posts that have a call to action. (Read more, learn more, call today)
Drive traffic to your website.
Why Facebook?
MORE FANS!
Boost Posts (with a plan!)
Promote Website (with a plan!)
How many posts per week on FB and when?
1 time per day.
Some posts each week should come from your website (blog posts).
Between 10am and 2pm if possible.
Boost 1-2 posts per week (not all posts).
Boosted posts should have a plan in mind.
All ads should have a call to action.

How many posts per week on FB and when?
The biggest takeaway here is this: Don’t overwhelm your customers with content on Facebook, and be selective about what you’re publishing. In other words, spend more time crafting better Facebook posts, and less time crafting a lot of Facebook posts.
You’ll also want to target your content to a specific audience (and maybe even experiment with Facebook’s targeting options). People are more likely to click on posts that are relevant to their interests and needs.
“The goal is no longer to spray and pray — it’s to get as much interaction from a single post as possible.” – HUBSPOT
Learn More?
https://www.facebook.com/business/products/ads
What if I don’t have time?
Make time. It’s 2016 marketing.
Farm it out. Internal staff or hire a service.
Make sure some of your content is coming from your blog.
30 posts per month = $99 , but if none of the posts are coming from your blog, and you aren’t advertising for likes, this isn’t very helpful.

Case StudIES
Atlanta, GA – Private Duty Independent
Facebook Pro Program
200 Likes per Month
Driving Traffic to Website
Content/Article on Blog each week
5 Days per week curated content from other sites to FB
2 Videos per month
Client wants CAREGIVERS and then LEADS
Atlanta, GA – Private Duty Independent
Approximately 6 Weeks
13 Employment Calls, 118 Hits to Employment Page on Website
5 leads from consumers

Katy, TX– Private Duty FRANCHISE
Facebook Pro Program
200 Likes per Month
Driving Traffic to Website
Content/Article on Blog each week
5 Days per week curated content from other sites to FB
2 Videos per month
Client wants LEADS
KATY, TX – Private Duty FRANCISE
Approximately 8 Weeks
41 Calls
35 Contact Us Page Hits

Martin County, FL– Private Duty FRANCISE
Approximately 8 Weeks
Cannot track calls
41 Contact Us Page Hits

Chicago IL– Private Duty Independent
Approximately 8 Weeks
Cannot track calls(started 1 week ago)
86 Contact Us Page Hits

Methodology
2 articles per month – long, 1000 words, quality reading. (minimum)
Include your home care agency’s community outreach and internal news.
5 posts per week to FB,Tw, Li, Pi
1 monthly e-newsletter
Advertise on FB with “Promote My Page” until you have min 1000 likes. Go for 10K.
Put at least 2 videos per month directly on FB. Make them or pay for them.
Weekly contest – simple.
Engage on FB with your local community. Answer questions, watch for people contacting you.
Get links TO your website on other local sites.
DO THIS FOR 6 months to 1 YEAR, and then cut advertising expenses and just do the content. You will ALWAYS need more content.

LTC Expert Publications
Home Care Content
Home Care SEO
Home Care Websites
Home Care Social Media
Home Care Video

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Valerie VanBooven RN BSN, Co-Owner LTC Expert Publications

Valerie VanBooven RN BSN, Co-Owner LTC Expert Publications

Valerie VanBooven RN BSN has been helping home care agencies navigate the online marketing world since 2008.
Valerie VanBooven RN BSN, Co-Owner LTC Expert Publications

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